Business cases & stories

The Chinese economy is booming. The Chinese government has been one of the prominent supporters of this economic growth. They have invested heavily in infrastructure like airports, seaports, and projects like the new silk road. Just pick up something nearby. Chances are high it says “Made in China”...

In a world that keeps getting faster and with customers that keep getting more demanding, you need to make sure your supply chain strategy stays aligned with events unfolding. Part of that strategy is making sure you can improve the forecast of your demand and plan accordingly.

With total revenue of 1.3 trillion US dollars, China is the biggest market for the food & beverage sectors. Traditionally, the food & beverage market is very competitive, but Western brands still have a massive potential to enter the Chinese markets. Shanghai and Beijing are the first cities that come to mind for companies to enter the market, but keep in mind that China has 16 cities with a population of more than 10 million and 65 cities with more than 1 million inhabitants. A single city is a market in itself.