Dealing with the aspect of reverse logistics and warranty deliveries
One aspect of exporting to Russia is the Return Merchandise Authorization (RMA).
How is a consumer able to return the product for repair in case of damage or defect when the manufacturer is not located in Russia?
After having successfully penetrated the Russian market, this question became a genuine challenge for one of our customers, as one of the biggest producers of conference systems in the world.
Quality products and quality service go without saying. By growing their business through local distributors, however, they noticed the inefficiency of after-sales services due to a lack of local knowledge and the difficulties that come with moving products in and out of the country.
Since opening shop in Russia was not something they could accomplish in a short period of time, they went looking for a local partner who could act on their behalf and work by the same high standards as they do.
At Ahlers, we do just that. We facilitate the trade to Russia through our Neutral Importer/Exporter of Record set up, allowing our customers to maintain full control of their commercial and brand activities and simply relieving them from having to deal with non-core activities such as customs and other aspects of the Russian trade legislation.
We helped the American producer to decrease their RMA turnaround time, increase the export to scrapping ratio, and enhance brand loyalty altogether.
We are very proud to have to support them in lifting the after-sales support in Russia to the same high level that they uphold in the rest of the world.
Today we are developing the plans to implement a testing & screening zone, which will allow them to vastly decrease any unnecessary export out of Russia and save their budget for other strategic activities.