100 years of continuity and change: renewed Ahlers branding /02 Feb 2009/

Another Ahlers century beckons. Our commitment and entrepreneurial spirit remain unchanged, but we did renew our corporate and activity branding.

Christian Leysen, Chairman: "100 years sounds like a long time, but time is not the most important factor here. Through all the changes, nothing has changed fundamentally about this company. At the heart of every Ahlers team, back in 1909 and today in 2009, is an entrepreneurial spirit, a can-do attitude that customers around the world have always insisted on. New offices, new countries, new activities, but always the same company at heart."

In our new visual identity and especially our new corporate tagline, we leave no doubt as to our mission and our added value. "Creators of opportunity" captures that entrepreneurial spirit perfectly. At the same time, it states our promise to the customer: we will spot and create business opportunities with you, wherever and however. We have always been "creators of opportunity", but now it shows in our company branding as well."

"Especially in the economic tough times the world is entering, it is crucial that the width and depth of our know-how is absolutely clear to the marketplace. Our service offering needs to be more transparent and accessible than ever."

"To support this, we have rebranded our service offering into 4 connected but distinct areas of expertise to the market: Ahlers Maritime, Ahlers Agencies, Ahlers Forwarding and Ahlers Logistics. Each activity has its focus, and each focus is expressed with a different tagline."

For our full service offering and activity-specific contact details, please refer to our renewed website.